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    Почетна » UserTesting Named a Leader in Experience Research Platforms by Forrester
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    UserTesting Named a Leader in Experience Research Platforms by Forrester

    BusinessNewsAdminBy BusinessNewsAdminJanuary 23, 2026
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    UserTesting has been named a Leader in The Forrester Wave: Experience Research Platforms, Q1 2026, reinforcing its position as one of the leading platforms for enterprise experience research.

    The independent evaluation assessed experience research platform providers across current offerings, strategy, and customer feedback to help organizations compare solutions in a rapidly evolving market. According to the report, “UserTesting is the choice vendor for many global enterprises for UX research.”


    Recognized for Unmoderated Research and Enterprise Scale

    Forrester identified UserTesting as a pioneer in the experience research category, highlighting the platform’s ability to help research, product, and design teams better understand user behavior and collect fast, actionable feedback.

    The report also noted that UserTesting delivers “best-in-class capabilities for unmoderated usability studies,” alongside strong participant quality and fast recruitment speed. UserTesting received the second-highest score in the current offering category and tied for the second-highest score in strategy.


    Focus on Customer Insight in the AI Era

    “We believe being named a Leader reflects the trust enterprises place in UserTesting to help them understand real customer perspectives and act on them with confidence,” said Baran Erkel, Chief Strategy Officer at UserTesting.

    “As experience research evolves in the AI era, our focus remains on delivering high-quality participant access, speed, and flexibility, while embedding customer insight more deeply into daily workflows,” Erkel added.


    Continued Investment in AI-Assisted Research

    Over the past year, UserTesting has increased investment in strengthening its enterprise-grade research foundation while expanding AI-assisted capabilities designed to help teams plan, execute, and analyze research more efficiently.

    The company says these investments are aimed at supporting organizations facing growing pressure to generate insight earlier and more frequently — enabling leaders to make decisions with greater confidence.


    About UserTesting

    UserTesting provides a customer insights platform that helps organizations make confident decisions by understanding how real people experience their products, services, and ideas. Its AI-powered platform offers on-demand access to a global network of participants, flexible recruitment options, and end-to-end research capabilities — from participant sourcing to AI-driven insight generation.

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